Old MacDonald Had a Link Farm | The New Dangers of Backlink Schemes


Google Penguin Destroys Old MacDonald's Link FarmIf old MacDonald had a link farm, there’s one animal that would be burning it down… The Penguin. Ever since Google’s latest Penguin 2.0 update this May, people participating in link farming, paid links, or link spamming is being penalized severely by this cute and cuddly bird in a butler’s tuxedo. Years ago, having an abundant amount of backlinks across spanning from the farthest reaches of the web was actually a good thing. However, like everything else in the SEO world, people started to severely abuse link building. Did we actually bring this angry bird upon ourselves?

Google’s chief objective is providing searchers with the most accurate and reputable results as possible and linking is one of the biggest of the two hundred signals that Google uses to determine what websites and webpages should rank higher in organic search results. In the past, the more people linking to you, the more popular and reputable your website and pages seemed to be. Many people still believe this caveman method of link building is still effective – well they’ll find out differently when they’re Penguin Slapped lol

What Is Penguin Looking For

When Penguin looks at your website, this cute, ferocious, flightless bird is looking for obvious paid links within your content – not only your home page like many think. No, this arctic terror is going through your entire website with a fine toothed comb. Other things it’s looking for is pages with slews of links to other websites. So old McDonald, your link farm is going down!Google Penguin 2.0

  • Link Farming
  • Linking networks and schemes
  • Links from irrelevant websites
  • Link Spamming
  • Keyword stuffing in anchor text
  • Links from poor quality or shady websites
  • Paid Links

How to Please the Penguin

Pleasing this penguin is going to take a little more than some ice and mackerel! But don’t be worried, if you’re sliding fast in ranking or have been obviously penalized by Penguin, there are still a few things you can do to get back on the good side of the birdy.

Manage Your Site Profile

Google Webmaster Tools allows a free and outstanding way to manage your site profile. Make good use of it!

Disavow Bad Links

Disavowing bad links is an absolute must. It may be painful, it may take a while; but it’s necessary.

Anchor Text in Links

If you’re over stuffing keywords in Anchor Text, you’re going down. So clean it up and make it better. If you have great links with bad anchor text, contact the admin of the linking website and ask if they can change it up a bit for you

Build Links Naturally

Don’t run around in one hour and spam the web with thousands of links. Write amazing content and share it through social media and let the links build naturally.

Quality of Links

If all you have is links for poor quality websites, then Google will think you’re website is also of poor quality. So make sure you’re paying attention to link quality. One good quality link from a great reputable source is worth more than one hundred random links from poor quality websites.

If you’ve been Penguin Slapped and don’t know what to do or where to begin, then it’s a good idea to check out our SEO Services. We do Penguin clean up.

How to Help the PenguinGoogle Penguin Sheriff

If you’re searching around Google and see a site that should be clearly Penguin slapped, you can always hit up the Penguin Report Form. It’s always good to contribute to keeping search clean so the better, more reputable sites have room to shine and not the just the sites that over optimized and “gaming” the search results.

4 Responses to Old MacDonald Had a Link Farm | The New Dangers of Backlink Schemes

  1. Karin Coffman says:

    Aw, this was an extremely good post. It’s hard finding the time and actual effort to
    make a top notch article like this… but what can I say… I put things off a whole lot and don’t seem
    to get anything done lol

  2. Matt Cutts says:

    This is one of the best explanations of our Penguin 2.0 update! I’m surprised that you’re not writing for Search Engine Land or SEO Moz! I’ll be popping in from time to time to read some updates. Keep up the outstanding work!

    – M. Cutts

  3. Jerrferson says:

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    have read stuff from. Thanks for posting when you’ve got the opportunity, Guess
    I’ll just book mark this site.

  4. Ramiro says:

    This website was… how do I say it? Relevant!! Finally I have found something that helped me.

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